While everybody is worried about the pessimistic predictions with which we are being bombarded, there seems to be a general belief among business experts: a downturn is not the time to stop the activity in your business. Your company should be more active than ever. It is no time to cut on marketing spending, as communication with customers is essential in periods such as the one we are entering. Businesses will have to understand the potential change in the needs of customers and partners and adapt their strategies to the new situation.

Translation, being an important element of corporate communications both internally and externally, will most likely be subjected to review … and why shouldn’t it? Translations are not cheap if you buy guaranteed quality, and while many businesses will not be able to do without them, they can always be conscious of the fact that money can be saved with the right mindset.

No matter whether you need your marketing materials translated into ten different languages, your instruction manuals into five or your internal reports into two, the translation of these documents or any other will be cheaper, faster and easier if you are aware of just a few key concepts.

Do not start thinking about translation when the materials that need translating are ready. It will be too late. You will need to have in place a reliable supplier who will work with you in these difficult times allowing you to achieve the best possible quality while keeping expenditure to the strictly necessary.

Consider this and a few other key concepts when producing your documentation and you will be making your life easier and guaranteeing that you will spend less money when buying quality translations.

For a list of these key concepts and more information about how to save money when buying quality translations, please download our guide “Eight ways to make sure you get the best from your technical translators”.